Tesla Motors (TSLA) case study Example | Topics and Well Written Essays - 1000 words

Tesla Motors (TSLA) - Case Study Example However, it had an upper hand over the other machines owing to the fact that the car did not emit gaseous waste products to the atmosphere, as it relied solely on electricity for power up and performance (Gregersen, 2014). One major reason for the invention of the electric cars is that oil is a commodity, whose availability may be limited by the year 2020. Oil is slowly but drastically becoming a depleting source of renewable energy (El Deeb et al, 2014). As at today, Tesla Motors has grown to produce two models of these electric vehicles namely, The Tesla Roadster and Models S. There are plans however, that are underway to produce a third model, Model X by around 2015 (Ggrabianowski). In addition to these electric cars, Tesla has gone an extra mile of creating charging points at strategic locations especially in North America, Europe and Asia. In those areas, owners of such vehicles could charge these Tesla vehicles for free. Despite the fact that the company enjoys a great name for their innovations, economic analysts have on the contrary predicted that the company will contradictorily witness a decrease by 297.06% in total earnings this year. â€Å"Tesla motors design and sells high- performance; highly efficient electric sports cars which do not compromise the customers in any way. Tesla motor cars combine style, acceleration and handling with advanced technologies, which make them among the quickest and the most energy- efficient cars on the road† (El Deeb et al, 2014, pg 3). The management has close to twenty senior employees that run the whole company with Elon Musk as the CEO. He is an experienced CEO with strong managerial background, and he is believed to be recruiting only the best employees around into the firm. The sports cars manufacture takes place in California, where less than  ¼ of the company factory is used to produce just but a single model. Hence, the managing team boasts of enough space to allow for newer models of Tesla motors.

Marketing mix and tool Term Paper Example | Topics and Well Written Essays - 3000 words

Marketing mix and tool - Term Paper Example The secret of flourishing marketing is utilizing the suitable means to target the audience. Marketing the business is regarding how one positions it to satisfy the market’s requirements. There are four vital building blocks within marketing of products as well as business. These are known as the four P’s of marketing. Product. The appropriate product to go well with the needs of the target client. Price. The appropriate product sold on the appropriate price. Place. The appropriate product accessible easily on the appropriate price at the appropriate place so the customers can purchase it. Promotion. Updating prospective customers about the â€Å"availability of the product, its price and its place† (Tehrani, p. 154). All the four P’s are variable that one manages while forming the marketing mix that will create a centre of attention for potential customers. The marketing mix must be something that gets the complete attention because the accomplishment of b usiness relies on it. As a business executive, one should find out the way to apply these variables for attaining the profit prospective. Product Product means the commodities as well as services offered to the customers. Other than the physical merchandise, there are factors linked with the product that consumers may be paying attention to, for instance, it’s packaging. ... Successful executives keep a close eye on the needs their product bundles offer to consumers. The product bundle must go well with the requirements of a specific target market. For instance, a lavish product must generate simply the accurate image for consumers who posses everything, whereas a number of essential products are required to be positioned for price sensitive buyers. Some additional main features of product take account of a suitable product range, â€Å"design, warranties, or a brand name† (Tehrani, p. 241). Through study of consumer preferences is a most important component in creating a successful marketing mix. Understanding of target market as well as competitors will let businesses to present a product that will attract customers and circumvent expensive blunders. If a business is are thinking about launching a new product, then it should ensure that the product bundle will fit its strengths as well as weaknesses, and that it will offer a tolerable â€Å"ris k/return trade-off† (Tehrani, p. 278). Such as, if the business is extremely good in well-timed reaction to customers’ queries, then appropriate service must be a significant factor of the product bundle. One should think in long-term perspective regarding the venture by considering the ways by which product bundle can be intensify as well as expand, such as, one may be capable of taking benefit from prospects to ‘add value’ by â€Å"processing, packaging, and customer service† (Tehrani, p. 266). Other potential development may let business to present the product to various customers. New ventures are successful for the most part when they target their hard work on single product or single market, such as an eatery or an automobile service station does. Afterwards, development